Dom Pérignon x Murakami

In an age where consumers crave unique experiences (often to share on social media as much as to enjoy in person), Dom Pérignon turns its campaign into an event - a limited-run “art-meets-champagne” installation that media and VIPs clamor to attend. For these rare bottles, Murakami has put his playful twist on the typically elevated Dom Pérignon branding. Designed very much in tandem with the brand, the artist’s signature smiling cartoon-like flowers adorn each label. Both the accompanying presentation boxes will be adorned with the same floral design.
The result is more than a champagne—it’s a collectible that unites fine wine with world-class art. Named ‘creation is an eternal journey’, the maison’s next chapter continues its relationship with the world’s biggest artists and cultural icons. Dom Pérignon, the prestigious, vintage-only Dom Perignon Murakami price champagne brand owned by LVMH, released its latest artist collaboration with Japanese contemporary icon Takashi Murakami.

Most notably, his smiling flowers speak to a world defined by surfaces, and they now bloom across Dom Pérignon’s dark, elegant bottles and coffrets, morphing them into dreamlike landscapes of jubilant celebration. Vintage after vintage, Dom Pérignon Rosé pursues its vocation of pushing further the frontiers of Dom Pérignon’s creation. Dom Pérignon Rosé Vintage 2010 now incarnates a significant landmark in this dynamic of creation.
These images, accompanying films and showcase explore the deep connections between the creators’ personal journeys and the timeless style of Dom Pérignon. Murakami’s collaboration reaches its crescendo in the form of a luminous sculptural orb. The extremely limited object boasts a metallic surface shimmering with engraved Murakami flowers and sealed by a delicate floral clasp.
“This is more than a collaboration,” said Vincent Chaperon, Dom Pérignon’s Chef de Cave, in a release announcing the project. These Dom-funded works aim to uncover the creative processes of each campaign figure through candid moments and intimate interviews conducted by media entrepreneur and Dazed Media CEO Jefferson Hack. Dom Pérignon’s artistic collaborations date back formally to 2005, when it began commissioning works from contemporary icons including Andy Warhol, Jeff Koons and David Lynch. The brand’s new phase continues that trajectory with a focus on dialogue, emotion and what Chaperon describes as a “perpetual quest for harmony”. Inspired by Dom Pierre Pérignon’s unforgettable pursuit of crafting the world’s finest wine in 1668, the Maison’s creative continues, relating both to the past and present. Through collaborations with celebrated artists like Andy Warhol, Jean-Michel Basquiat, and Karl Lagerfeld, Dom Pérignon has always existed within the world of culture and art.

These early examples show how  Dom Pérignon positioned itself not just as a luxury drink, but as an inspirational symbol for creatives - a prop and icon in artistic endeavors. The campaign draws on the brand’s historical relationship with art and culture, and its creative ambition to blend heritage with forward-thinking expression. It comes alongside the release of four new vintages, making it one of the most expansive launches in the house’s recent history. Guests were invited to journey through a multisensory exhibition in three movements—past, present, and future—that unpeeled layers of the maison’s creative identity.
The campaign features Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop and Takashi Murakami, as well as Swedish dancer  and choreographer Alexander Ekman and northern Irish chef Clare Smyth. The hip-hop world baulked and among those taking offense was Jay-Z, who boycotted it while promoting rival champagne brand Armand de Brignac, colloquially known as Ace of Spades. In 2014, he took a 50% stake in the brand and profits rolled in as other rappers promoted it too.
His all-vinyl set spanning genres and eras was a stellar experience at the launch of the campaign at Tate Modern, channeling energy and joie de vivre into the celebrations. ” declared Dom Pierre Pérignon, the Benedictine monk whose name would become synonymous with Champagne itself. As well as Dom Perignon, we also stock a full range of both champagnes and Proseccos, as well as sparkling wines, so you can explore your love of this flavour.

One of whom is Chef Clare Smyth, who prepared a multi-sensory dining experience for the launch. Her time-travelling menu, paired with the yet-to-be-released Dom Pérignon Vintage 2008-Plénitude 2, moved from classic to visionary, echoing the wine’s tactile energy. A hush fell as actress Tilda Swinton performed Notes for Radical Living, a poetic litany that served as a contemplative call to empathy, presence, and transformation.